Why do we like food? Put simply, we like food because it tastes good. When we think about tasty food we tend to think about pleasure, and pleasure is good right? Yes, it is. But, pleasure is actually an element of survival and that is why we seek it out. That is also why big food companies spend big money creating foods that light up the pleasure centers of our brains. These days many of us don’t think about the survival aspect of food. More often it is about convenience and taste.